I Know Why You’re Not Marketing

“The key to happiness is not to make yourself into a different person; it is to let yourself be even more of who you really are.” – Dr. Robert Holden

I work all day with actors who are stuck when it comes to their marketing. They are sincerely puzzled as to why they never get around to it. Some reasons they give are: “I don’t want to brag”, or “I don’t think it will do any good”. But I know it’s something more.

The biggest reason why we’re not doing our marketing is because we are stuck in the futile effort of trying to second guess what “they” want. To remedy this, we attend branding workshops where they hand out lists of adjectives for fellow attendees to label us. We listen so intently to what others are saying that we start to believe them. Yes, you’re right – I AM the Latina single mother who has a secret! We push to come up with something cast-able, so we settle on a brand that is not quite us. Our materials smack of subservience, pleading to be called in. As a young actor in Chicago, I was told that I would get more work if I wrapped myself in my Latin heritage. Speak the language, look the part. This confused me. I wondered how I was supposed to do that? I grew up in a Lithuanian neighborhood, my family never spoke Spanish, and I have no hips!

What we really want to say is, “This is me – take it or leave it!”

We admire people who unapologetically march to their own drummer. They are truly the most successful. So how do we find our drummer? Pay attention to the details. When we see the connection between the roles we most want to play and the ones we’re usually called in for, we begin to hear that drum. When we identify that “thing” we bring to every role, the drum gets louder. When we observe how uniquely we navigate life, we bear witness to our authenticity.

If you haven’t noticed by now, this is not just about marketing. It’s about life. If we’re bending over backwards to be more palatable to someone, or if we’re hiding parts of ourselves to fit into a group, we’re not living fully. Be authentic. Be happy.

David Bowie

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