MARKETING – What’s the Point?

This marketing thing can (suck) be overwhelming. There’s so much to consider: what to say, who to send it to, is this the right photo? Five years ago, I  made a video called “Why Actors Want to Send out Postcards”.

In it, I talk about outside reasons/ business reasons why to send postcards, and it still holds up.

What I want to talk about now is the point of the connection. Whaaaat?

With every marketing piece, drop off, or phone call there is a point of connection. That moment when you’re talking to another human being  – in person, on the phone or via mail. This can be the biggest block for most of us. Too often we put the kibosh on taking action because we are so in our head about how the other person is going to perceive our outreach. The easiest way to solve that problem is to see the purpose of your action.

Sherlock used her Halloween card as an ice-breaker for her drop-offs.

“Following Doreen ‘s advice to meet CD’s in person was rewarding.

As it was before the Thanksgiving Holiday it gave me the idea to go in, drop off a little nosh and say Thank you. I had a purpose. NOT to ask to get cast or to be called in, but the sole purpose of thanking them (regardless of how long ago they called me in or if at all) I just wanted to thank them. I even got weepy with one as it hit me that I have a pension and it started with this one CD with whom I booked the biggest job of my life. It was an “us” moment. We did it together. I actually had fun because I like to thank and acknowledge those with whom I had/have/or wish to have a working relationship. I wouldn’t have done this on my own without Doreen’s support.”  ~ Sherlock Ganz, Actor

Be clear. Have a purpose. Dropping off to casting directors because they’re on your list is not good enough. Mailing a warm letter to a show creator because you truly appreciate their work is exactly enough. You get the idea.

So focus on the point of connection. Visualize that moment when someone reads your card, answers your call, or sees you in front of them. What is the real message you want to give? Now plan the perfect action that will create that!

Tune in to FACEBOOK LIVE every Tuesday 12pm PST!  You can participate in the discussion and ask questions on this or any other topic! So don’t wait until the last minute. Get on my Facebook page, “Like it”, and set your calendar alert!

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