Yeah, yeah Valentine’s Day, blah, blah, blah…..
So what do romantic relationships have to do with marketing yourself? Well if you’ve ever been on a dating site you know exactly what! If you’ve been out of the on-line dating scene, let me share some striking similarities….
THE PROFILE PHOTO – Going through potential dates’ photos is both exhausting and hilarious, because you see snapshots under the “WTH-were-they-thinking?” category: Women showing how hot they are with “slut” photos, and men showing their “adventuresome” side with long distance shots of them skiing, hang gliding, zip lining, etc, but you can’t see their faces? This is what happens when we get trapped into contorting ourselves into images of what we think they want.
THE PERSONAL BIOS – After awhile, you skim through the first paragraph because so many use the generic description, like “I love to laugh”, “I’m comfortable with a night on the town or relaxing on the couch binge watching”, etc. Too many people write the obvious, but don’t take the time to express sincere individuality.
THE ON-LINE EXCHANGE – “Hey”, “What’s up?”, “Hi”. I kid you not, people actually think communication begins this way. Of course, there’s the complete opposite approach where they write a tome and expect it to be personal? The problem here is overthinking. When we don’t write enough, we’re actually censoring ourselves based on the fear of saying the “wrong” thing. When we write too much, we assume that they won’t understand us, so we over explain.
Success lies in having a picture, a bio, and a pitch that truly expresses who we are. What most people don’t understand is that we can never do this alone. As I’m writing this, someone else is looking over my words, giving me honest feedback, because I know that two minds are better than one. My two cents? Team up with somebody, whether it’s for your professional profile or your online dating profile. We all need support from those who can see us as we are, not as we should be.